WeTransfer
Improving the acquisition channels for WeTransfer Plus
WeTransfer
Improving the acquisition channels for WeTransfer Plus
WeTransfer
Improving the acquisition channels for WeTransfer Plus
WeTransfer helps people move ideas with its user friendly file transfer platform. I partnered with the Growth and Studio teams to optimise the acquisition channels for their premium product, WeTransfer Plus, including wallpaper campaigns, landing pages, emails, and user experience optimisations within the platform to increase the number of WeTransfer Plus users.
Client
WeTransfer
Type
Freelance
Year
2019-2020
Deliverables
Product Design
Web Design
Prototyping
WeTransfer helps people move ideas with its user friendly file transfer platform. I partnered with the Growth and Studio teams to optimise the acquisition channels for their premium product, WeTransfer Plus, including wallpaper campaigns, landing pages, emails, and user experience optimisations within the platform to increase the number of WeTransfer Plus users.
Client
WeTransfer
Type
Freelance
Year
2019-2020
Deliverables
Product Design
Web Design
Prototyping
WeTransfer helps people move ideas with its user friendly file transfer platform. I partnered with the Growth and Studio teams to optimise the acquisition channels for their premium product, WeTransfer Plus, including wallpaper campaigns, landing pages, emails, and user experience optimisations within the platform to increase the number of WeTransfer Plus users.
Client
WeTransfer
Type
Freelance
Year
2019-2020
Deliverables
Product Design
Web Design
Prototyping
WeTransfer Plus Wallpaper Campaign
Unlike other file-sharing platforms, WeTransfer Plus is unique in the way it uses almost the entire background of the browser to showcase and promote your brand, creating an impactful and immersive experience. I wanted to emphasise this by utilising the background to communicate the three main features.
WeTransfer Plus Wallpaper Campaign
Unlike other file-sharing platforms, WeTransfer Plus is unique in the way it uses almost the entire background of the browser to showcase and promote your brand, creating an impactful and immersive experience. I wanted to emphasise this by utilising the background to communicate the three main features.
WeTransfer Plus Wallpaper Campaign
Unlike other file-sharing platforms, WeTransfer Plus is unique in the way it uses almost the entire background of the browser to showcase and promote your brand, creating an impactful and immersive experience. I wanted to emphasise this by utilising the background to communicate the three main features.
Versatility
The images can be replaced to create new versions of the campaign, ultimately increasing the versatility and lifespan of the campaign.
Versatility
The images can be replaced to create new versions of the campaign, ultimately increasing the versatility and lifespan of the campaign.
Versatility
The images can be replaced to create new versions of the campaign, ultimately increasing the versatility and lifespan of the campaign.
Plus to Pro Takeover Campaign
WeTransfer Plus was changing its name to WeTransfer Pro and wanted the world to know. They needed a simple campaign in multiple languages for their platform, email, and social media channels. Together with a copywriter we ideated
Plus to Pro Takeover Campaign
WeTransfer Plus was changing its name to WeTransfer Pro and wanted the world to know. They needed a simple campaign in multiple languages for their platform, email, and social media channels. Together with a copywriter we ideated
Plus to Pro Takeover Campaign
WeTransfer Plus was changing its name to WeTransfer Pro and wanted the world to know. They needed a simple campaign in multiple languages for their platform, email, and social media channels. Together with a copywriter we ideated
Result
We chose to go with a direct text based message in the WeTransfer typography brand style to communicate instantly while using animated scribbles to highlight key features. The message was translated into 11 languages.
Result
We chose to go with a direct text based message in the WeTransfer typography brand style to communicate instantly while using animated scribbles to highlight key features. The message was translated into 11 languages.
Result
We chose to go with a direct text based message in the WeTransfer typography brand style to communicate instantly while using animated scribbles to highlight key features. The message was translated into 11 languages.
WeTransfer Free Account Landing Page
WeTransfer needed a landing page to showcase and promote the limited features offered by their new free account. Using the WeTransfer brand style I designed a landing page containing simple yet strong animated visuals in combination with a subtle parallax effect to communicate the key features for the free account.
WeTransfer Free Account Landing Page
WeTransfer needed a landing page to showcase and promote the limited features offered by their new free account. Using the WeTransfer brand style I designed a landing page containing simple yet strong animated visuals in combination with a subtle parallax effect to communicate the key features for the free account.
WeTransfer Free Account Landing Page
WeTransfer needed a landing page to showcase and promote the limited features offered by their new free account. Using the WeTransfer brand style I designed a landing page containing simple yet strong animated visuals in combination with a subtle parallax effect to communicate the key features for the free account.
Animations
I animated the visuals I created for the features using a combination of AE and Lottie which helped further communicate the feature benefit.
Animations
I animated the visuals I created for the features using a combination of AE and Lottie which helped further communicate the feature benefit.
Animations
I animated the visuals I created for the features using a combination of AE and Lottie which helped further communicate the feature benefit.
Optimisations
With over 50 million users per month, any small change can increase conversion significantly. I helped optimise elements of the user interface such as the main navigation, transfer window, splash-page, and side-panel to help increase traffic to the WeTransfer Plus and sign up page.
Optimisations
With over 50 million users per month, any small change can increase conversion significantly. I helped optimise elements of the user interface such as the main navigation, transfer window, splash-page, and side-panel to help increase traffic to the WeTransfer Plus and sign up page.
Optimisations
With over 50 million users per month, any small change can increase conversion significantly. I helped optimise elements of the user interface such as the main navigation, transfer window, splash-page, and side-panel to help increase traffic to the WeTransfer Plus and sign up page.
Transfer window
One example was to reveal Plus features earlier within the transfer window flow without changing the size or structure of the transfer window. I created several prototypes to explore designs and micro-interactions as possible solutions to test with users.
Transfer window
One example was to reveal Plus features earlier within the transfer window flow without changing the size or structure of the transfer window. I created several prototypes to explore designs and micro-interactions as possible solutions to test with users.
Transfer window
One example was to reveal Plus features earlier within the transfer window flow without changing the size or structure of the transfer window. I created several prototypes to explore designs and micro-interactions as possible solutions to test with users.
A. Text field focus triggers auto scroll to reveal Plus features.
B. Text link button triggers auto scroll to reveal Plus features. The button hides on auto scroll and shows again once the user scrolls back up.
C. Text link button triggers auto scroll to reveal Plus features and remains visible.
© 2026
hello@seanlangedijk.com
© 2026
hello@seanlangedijk.com
© 2026
hello@seanlangedijk.com