Haaven
Online experience and lead generation for beautiful tiny homes
Haaven
Online experience and lead generation for beautiful tiny homes
Haaven
Online experience and lead generation for beautiful tiny homes
Haaven makes beautiful tiny homes that transform your garden space. I was hired to drive lead generation and extend their brand identity, created by Pentagram, across all digital touchpoints.
Client
Haaven
Type
Freelance
Year
2024 - 2025
Deliverables
Product Design
Design System
Web Design
Brand Translation
Prototyping
Haaven makes beautiful tiny homes that transform your garden space. I was hired to drive lead generation and extend their brand identity, created by Pentagram, across all digital touchpoints.
Client
Haaven
Type
Freelance
Year
2024 - 2025
Deliverables
Product Design
Design System
Web Design
Brand Translation
Prototyping
Haaven makes beautiful tiny homes that transform your garden space. I was hired to drive lead generation and extend their brand identity, created by Pentagram, across all digital touchpoints.
Client
Haaven
Type
Freelance
Year
2024 - 2025
Deliverables
Product Design
Design System
Web Design
Brand Translation
Prototyping
Introduction
Haaven collaborated with renowned Danish architect Sigurd Larsen to design their first tiny home, the Hazel. The team analysed 267,000 variations of the Hazel using machine learning to craft the most efficient, high-performing space.
Introduction
Haaven collaborated with renowned Danish architect Sigurd Larsen to design their first tiny home, the Hazel. The team analysed 267,000 variations of the Hazel using machine learning to craft the most efficient, high-performing space.
Introduction
Haaven collaborated with renowned Danish architect Sigurd Larsen to design their first tiny home, the Hazel. The team analysed 267,000 variations of the Hazel using machine learning to craft the most efficient, high-performing space.
Architect Sigurd Larsen (left) & CEO Dédé Kruisman (right)
“
Together, we designed the Hazel to transform daily routines into meaningful experiences.”
Dédé Kruisman, Founder & CEO – Haaven
“
Together, we designed the Hazel to transform daily routines into meaningful experiences.”
Dédé Kruisman, Founder & CEO – Haaven
“
Together, we designed the Hazel to transform daily routines into meaningful experiences.”
Dédé Kruisman, Founder & CEO – Haaven
Challenge
As a newcomer in the tiny home space, Haaven needed to build credibility and generate leads. To achieve this, we designed a multi-channel approach spanning social media ads, marketing campaigns, a product detail page, an interactive configurator, a permit checker, and booking flows for viewings and overnight stays.
Challenge
As a newcomer in the tiny home space, Haaven needed to build credibility and generate leads. To achieve this, we designed a multi-channel approach spanning social media ads, marketing campaigns, a product detail page, an interactive configurator, a permit checker, and booking flows for viewings and overnight stays.
Challenge
As a newcomer in the tiny home space, Haaven needed to build credibility and generate leads. To achieve this, we designed a multi-channel approach spanning social media ads, marketing campaigns, a product detail page, an interactive configurator, a permit checker, and booking flows for viewings and overnight stays.
3D render of Hazel
Configurator
The configurator offered a way for potential customers to play around with the different models and features Haaven had to offer. It was a challenge to keep a minimal design in line with the Haaven branding while still displaying or making accessible relevant and detailed information.
Configurator
The configurator offered a way for potential customers to play around with the different models and features Haaven had to offer. It was a challenge to keep a minimal design in line with the Haaven branding while still displaying or making accessible relevant and detailed information.
Configurator
The configurator offered a way for potential customers to play around with the different models and features Haaven had to offer. It was a challenge to keep a minimal design in line with the Haaven branding while still displaying or making accessible relevant and detailed information.
Night mode
The Hazel features a distinctive semi-transparent roof which means light plays an important role so we included the ability to switch between night and day mode within the configurator.
Night mode
The Hazel features a distinctive semi-transparent roof which means light plays an important role so we included the ability to switch between night and day mode within the configurator.
Night mode
The Hazel features a distinctive semi-transparent roof which means light plays an important role so we included the ability to switch between night and day mode within the configurator.
Displaying costs
Unlike other prefabricated transportable tiny homes Haaven includes installation and delivery in their pricing. However, we learned from users that including the total amount within the configurator made it seem much more expensive than competitors. To clarify this we only displayed the cost for the physical home in the configurator and added a “Hazel installation” screen as the next screen to highlight what is included and the final pricing.
Displaying costs
Unlike other prefabricated transportable tiny homes Haaven includes installation and delivery in their pricing. However, we learned from users that including the total amount within the configurator made it seem much more expensive than competitors. To clarify this we only displayed the cost for the physical home in the configurator and added a “Hazel installation” screen as the next screen to highlight what is included and the final pricing.
Displaying costs
Unlike other prefabricated transportable tiny homes Haaven includes installation and delivery in their pricing. However, we learned from users that including the total amount within the configurator made it seem much more expensive than competitors. To clarify this we only displayed the cost for the physical home in the configurator and added a “Hazel installation” screen as the next screen to highlight what is included and the final pricing.
Save configuration
As part of any lead generation flow you eventually need users information. Instead of presenting it as “Personal Details” or something generic we called it “Save configuration”. The user at this point had presumably put some effort into their configuration and positioning it as a way to save their efforts helped convert into more leads.
Save configuration
As part of any lead generation flow you eventually need users information. Instead of presenting it as “Personal Details” or something generic we called it “Save configuration”. The user at this point had presumably put some effort into their configuration and positioning it as a way to save their efforts helped convert into more leads.
Save configuration
As part of any lead generation flow you eventually need users information. Instead of presenting it as “Personal Details” or something generic we called it “Save configuration”. The user at this point had presumably put some effort into their configuration and positioning it as a way to save their efforts helped convert into more leads.
Permit Check
After saving their configuration, users could choose to book a viewing or complete a permit check, a feature competitors didn't offer. The permit check allowed users to input their address and property details to determine planning feasibility early in the journey. This qualified serious buyers before sales conversations while also mirroring a step they'd need to complete eventually, positioning Haaven as transparent and helpful.
Permit Check
After saving their configuration, users could choose to book a viewing or complete a permit check, a feature competitors didn't offer. The permit check allowed users to input their address and property details to determine planning feasibility early in the journey. This qualified serious buyers before sales conversations while also mirroring a step they'd need to complete eventually, positioning Haaven as transparent and helpful.
Permit Check
After saving their configuration, users could choose to book a viewing or complete a permit check, a feature competitors didn't offer. The permit check allowed users to input their address and property details to determine planning feasibility early in the journey. This qualified serious buyers before sales conversations while also mirroring a step they'd need to complete eventually, positioning Haaven as transparent and helpful.
Product detail page
The Hazel is not like other tiny homes. It merges custom design with customisability while keeping sustainability at the fore front, and features a transparent roof bringing the outside in. The product detail page needed to immerse and inspire people, highlighting the benefits and key features that make the Hazel stand out as a first choice tiny home for your garden.
Product detail page
The Hazel is not like other tiny homes. It merges custom design with customisability while keeping sustainability at the fore front, and features a transparent roof bringing the outside in. The product detail page needed to immerse and inspire people, highlighting the benefits and key features that make the Hazel stand out as a first choice tiny home for your garden.
Product detail page
The Hazel is not like other tiny homes. It merges custom design with customisability while keeping sustainability at the fore front, and features a transparent roof bringing the outside in. The product detail page needed to immerse and inspire people, highlighting the benefits and key features that make the Hazel stand out as a first choice tiny home for your garden.
Branding
The branding was created by Pentagram, one of the most iconic and well known design agencies in the world. Using the brand elements and key screens delivered we created a design system and structure that honoured Pentagram's vision while extending and evolving the brand across all channels.
Branding
The branding was created by Pentagram, one of the most iconic and well known design agencies in the world. Using the brand elements and key screens delivered we created a design system and structure that honoured Pentagram's vision while extending and evolving the brand across all channels.
Branding
The branding was created by Pentagram, one of the most iconic and well known design agencies in the world. Using the brand elements and key screens delivered we created a design system and structure that honoured Pentagram's vision while extending and evolving the brand across all channels.
© 2026
hello@seanlangedijk.com
© 2026
hello@seanlangedijk.com
© 2026
hello@seanlangedijk.com
Socials
I designed social templates for the marketing team to use for campaigns and social media posts.
Socials
I designed social templates for the marketing team to use for campaigns and social media posts.
Socials
I designed social templates for the marketing team to use for campaigns and social media posts.