Originally educated in illustration and branding, I transitioned to digital product design after college while building a portfolio website for my illustrations. I was amazed by how you could create something that anyone around the world could experience and interact with. 15+ years later, I'm still excited by the challenges of creating useful digital experiences.

My background in branding has enabled me to create screens, flows, icons, and illustrations while remaining true to brand guidelines, helping evolve brands from a few key screens into fully-fledged platforms.

Over the years, I've worked across fintech, creative tools, and consumer products, specialising in design systems, complex user flows, and brand-conscious interfaces. Currently freelancing, I partner with startups and scale-ups, moving between strategic vision and craft to build experiences that remain coherent through change.